Technology Provider Funded GCs

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Changes for Gartner funded incentives for Vendors


Last Updated: July, 2020

Changes to Gartner Card Incentives

When Gartner Peer Insights initially launched in late 2015, we wanted to give technology providers who were listed on the site confidence that our platform was the premier destination for enterprise reviews. In order to help organizations reach an initial critical mass of reviews, we offered all companies listed on Gartner Peer Insights free gift card incentives (funded by Gartner) to help kick start their programs.

As our site has matured over the years, we will be repositioning our gift card offers to how they were originally intended – as a “Sourcing Starter Fund” for new organizations recently added to the site.

As discussed during the July 15th Gartner Peer Insights Technology Provider Webinar, Gartner Peer Insights will be repositioning the Gift Card incentive program in the following ways:

Gartner-Funded Gift Cards:

Gartner Peer Insights will bring the annual refresh of Gartner-Funded gift cards to a close effective July 15, 2020. We will continue to offer newly engaged vendors their opportunity to kick start their program with Gartner-Funded incentives, but will not be renewing the program for vendors who have been active with the platform.

What you need to know:

1. If you created a sourcing link in 2020 with the Gartner-Funded gift cards applied, we will fulfill any gift cards for approved reviews submitted through these links through September 15, 2020. After September 15th, the links will still remain active for reviews to be submitted, but reviewers will not be eligible to receive the $25 Gartner-Funded gift card.

2. If you have not created a sourcing link with Gartner-Funded gift cards applied prior to July 15th, 2020, you will no longer be able to create any new review sourcing links leveraging the Gartner-funded incentive option.

3. Any newly active technology provider (a technology provider who is recently onboarded) will have access to the 50 Gartner-Funded $25 gift cards for up to 6 months after their onboarding date. At the 6 month mark, any unused gift cards will be lost, and you will no longer be able to create any new review sourcing links leveraging the Gartner-funded incentive option.

Technology Provider-Funded Gift Cards:

We are pleased to announce that all organizations listed on Gartner Peer Insights will now have the option to fund gift cards to offer to their customers in exchange for a review. Technology Providers will be able to fund up to $5,000 in gift cards, per market, through their Technology Provider Tools portal to allow for a hassle-free way to source additional reviews from your customers.

To get started now, please claim your free account.

Visit our comprehensive resources and FAQs to learn more about Technology Provider-Funded Gift Cards.

New Content Offering

We are also excited to launch our new Gartner Peer Insights Plus (GPI+) content membership. All technology providers listed on the site are able to offer an unlimited number of memberships to your customers in exchange for a review.

To learn more about how you can leverage this new content incentive, please visit our GPI+ Blog Post.

Visit our comprehensive FAQs to learn more about Gartner Peer Insights Plus.

Please reach out to your Program Manager directly with any questions on this new content offering. or if you do not know your Program manager email directly.