Frequently Asked Questions
Can any organization opt-in for the Vendor-Funded Gift Card program?
Any organization that is listed for review on Gartner Peer Insights can take advantage of the Vendor-Funded Gift Card program.
Are there any requirements to join the Vendor-Funded Gift Card program?
Organizations that have the necessary permission and budget approvals in place can start leveraging the Vendor-Funded Gift Cards.
Is there any fee to join the Vendor-Funded Gift Card program?
No, this is a completely free service extended to all vendors on Peer Insights to help vendors source reviews for their products listed with us.
How do I opt-in for the Vendor-Funded Gift Card program?
If you would like to be a part of the program, please reach out to your Program Manager directly. If you do not know who your aligned Program Manager is, please email PeerInsightsVendorSuccess@Gartner.com. Coming Soon: You’ll be able to opt in this program from TPT vendor portal itself.
Getting Started with the Program:
How do I create a Gift Card account?
Please reach out to your Program Manager directly. If you do not know who your aligned Program Manager is, please email PeerInsightsVendorSuccess@Gartner.com. Coming Soon: You’ll be able to set up your funding account from TPT vendor portal itself.
How do I add funds to my Gift Card account?
We have outlined all steps to add funds to your Gift Card account within our Step-by-Step Guide
To whom will I be transferring the money to?
When you join the program, Gartner will set up your own Gift Card account with Tango Card, a 3rd party gift card provider. You’ll be requested to transfer the money directly to Tango Card. Once you’ve made the transaction, Gartner will automatically fetch the balance from your Tango Card account. This will take approximately one business day. Once Gartner has the details, you will be able to see the balance for Gartner-Funded Gift Cards and the Vendor-Funded Gift Cards separately within the Technology Provider Tool portal.
More details on the Gift Cards
Is there a limit to the amount of Vendor-Funded Gift Cards I can purchase in a year?
Gartner allows organizations listed on Peer Insights to fund up to $5,000 USD/year additional gift cards for their customers. As each gift card is valued at $25 USD, each organization can add up to 200 gift cards for their customers. The $5,000 USD/year limit is applicable to your entire organization, irrespective of the number of product/service lines. It is for all your review sourcing requirements. You can choose to split this amount by product and/or service portfolio, as you deem important.
Do we have the option to fund additional gift cards after we leverage the 200 available to us?
Unfortunately, you will not be able to fund additional gift cards through the vendor portal if you’ve exhausted the 200 Vendor-Funded Gift Cards and the 50 Gartner-Funded Gift Cards in a calendar year.
Do I have the option to change the type of gift card from Visa?
As of today, the only gift card option available through this program is a $25 USD International Visa gift card or $25 charity gift cards.
What happens to my gift cards if I do not use all my Vendor-Funded Gift Cards by the end of the Calendar Year?
The balance number of Vendor-Funded gift cards remaining will be carried forward to the next year. The gift cards DO NOT lapse.
What happens to my gift cards if I choose not to use Gartner Peer Insights anymore?
This is a no refund initiative. One Exception – In case you are no longer able to source reviews because your product and/or service no longer exists or has been moved to an ‘Others’ category on Peer Insights as a methodology/process change by Gartner. In such cases please reach out to us on PeerInsightsVendorSuccess@Gartner.com and Tango Card at Funding@TangoCard.com. In this case, Tango will refund all the unused gift cards to your account in approximately 3-4 weeks.
Do I have to exhaust all my Gartner-Funded Gift Cards before I can buy additional gift cards?
You can add gift cards to your account any time during the year. Gartner Funded Incentives work independently from the Vendor Funded Incentives.
What should I do if I have a few queries on the status of my gift cards?
For the status of the gift cards disbursal, please reach out to your Program Manager directly. If you do not know who your aligned Program Manager is, please email PeerInsightsVendorSuccess@Gartner.com. For the status of the account top up, invoices or any financial transaction, please reach out to Tango Card Funding@TangoCard.com
Do I have to exhaust all my Gartner-Funded Gift Cards before I can buy additional gift cards?
You can add gift cards to your account any time during the year, however, the disbursement will be initiated with the Gartner-Funded Gift Cards. Once you’ve exhausted all 50 Gartner-Funded Gift Cards will the disbursement start from your Vendor-Funded Gift Card account.
How will I be able to track the status of the Gift Card account?
You will be able to see the balance for Gartner-Funded Gift Cards and the Vendor-Funded Gift Cards separately within the Technology Provider Tool portal. You will also be able to see the number of gift cards issued for every incentivized review campaign link you create.
How do I create a custom review sourcing link to offer the gift cards to my customers?
While creating a new review sourcing link, select “Your Account Incentives” in case you want to use Vendor Funded Incentives. Select “Gartner Funded Incentives” in case you want to incentivise reviews using the free Gift Cards. Please see our Resources section on the Technology Provider Tool for steps to create review sourcing links, track the performance of each campaign and align gift cards should you choose to do so. See our Step-by-Step Guide for more detailed information.
When reaching out to my customers to solicit reviews, am I able to mention the gift cards?
Yes, of course! Please see our template library for ideas.
How do my customers receive the gift card?
For every published review, Gartner will work with Tango Card to share a gift card till you have balance in your account.
After your customer submits their review via any incentivized link, the review will go through the Peer Insights Verification Process. If the review is approved, your customer will directly receive an email from Gartner confirming they have earned a gift card. Actual gift cards will be directly shared by Tango within 24 hours to that user.
The customer can also visit their Peer Insights Profile under “Your Reviews” (https://www.gartner.com/reviews/account/reviews) section where they will see an option to “Resend Gift Card” to receive the same gift card again in case they missed it.
Can I align a certain number of gift cards to a specific campaign? Can we change the gift card amount to smaller denominations?
Unfortunately, you cannot limit the number of gift cards at a review sourcing link level and we do not support variable incentive amounts – each gift card is $25 USD value.
Do gift cards need to be redeemed in a certain period?
Visa International gift cards have an expiration date stated on them. For our Visa International gift card, it is 7 months to redeem. Expired gift card codes become invalid once the expiration date arrives and cannot return into the cycle.
What happens if a customer in an industry that cannot be incentivized submits a review that is aligned to the gift cards?
These reviewers are notified directly by our team via email that we are not able to send them the gift card as it violates Gartner’s legal policies. Please see an example of the messaging that is sent below: “Unfortunately, we cannot provide you with a gift card because doing so violates Gartner’s legal policy prohibiting gifts to any Public Sector enterprise or Government body. In case you don’t want your review to be published or need any more information about your submitted review contact us at PeerInsights@Gartner.com.
Who should I reach out to if my customer does not receive a gift card?
If your customer did not receive a gift card, please have your customer reach out to PeerInsights@Gartner.com directly. Your Gartner Peer Insights Program Manager cannot confirm with any vendor contact if a specific customer received/should have received a gift card as per our anonymity policies.
My customers are outside of the US – Will they still get a gift card? Will the customer receive the gift card in the currency of their country?
We now offer an international Visa gift card valued at $25 USD to all reviewers. The international Visa gift card can be used in 140+ countries and redeemed in the currency of their country. For questions about specific countries, please reach out to PeerInsights@Gartner.com directly.
When does my customer receive the gift card?
The customer receives the gift card after the review has been vetted and approved by our moderation team, not when their review is submitted. It takes our team anywhere from 2-10 business days to fully moderate and approve a review. After the review is approved, the customer will receive an email from us and will receive a gift card within 24 hours directly from Tango. The customer can check the status of their review at any point within their Peer Insights User Profile. If the review is not approved, the customer will not receive a gift card.
Will I be able to monitor the number of gift cards sent out and the customers it was sent to?
You will be able to see the balance for Gartner-Funded Gift Cards and the Vendor-Funded Gift Cards separately within the Technology Provider Tool portal.