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Gartner Peer Insights Voice of the Customer: Positioning technology players based on reviews from Enterprise users

The Gartner Peer Insights Voice of the Customer is a Gartner research document that synthesizes Gartner Peer Insights’ content in a specific market for the previous year. This peer perspective along with the individual detailed reviews are complementary to expert research and was developed as an additional resource for end-users in their buying process.

By applying a graphical treatment and a uniform set of evaluation criteria, a Voice of the Customers helps you quickly ascertain how well technology providers are performing compared to their peers.

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How do I use a Gartner Peer Insights Voice of the Customer?

Use a Voice of the Customer to understand technology providers you might consider for a specific investment opportunity and get insights from enterprise users across the world.

Voice of the Customer synthesizes Gartner Peer Insights’ reviews into insights for IT decision makers. This aggregated peer perspective, along with the individual detailed reviews, is complementary to Gartner expert research and can play a key role in your buying process, as it focuses on direct peer experiences of implementing and operating a solution

Vendors placed in the upper-right quadrant of the “Voice of the Customer” quadrants are recognized with the Gartner Peer Insights Customers’ Choice distinction.

How does a Gartner Peer Insights Voice of the Customer work?

Voice of the Customer methodology shows a list of vendors in each quadrant based on their overall score relative to the market rating and their Review Coverage based on several factors. Customers’ Choice vendors appear in the blue box on the upper right, denoted with a Customers’ Choice badge.

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Additional perspectives

Category cuts enables you to view a Gartner Peer Insights Voice of the Customer through a specific lens, providing high-impact additional perspectives by key industry, region and company

Voice of the customer also helps you:

  • Summarize the overall ratings for technology providers in the market, along with their position in the Magic Quadrant
  • Get insight into end users’ willingness to recommend, as well as their experience in negotiating with the technology provider, getting support for the product or service, and their overall implementation effort
  • Group technology providers in the market under a specific category of industry, deployment region or company size based on the demographics of their reviewers
  • Summarize each technology provider’s reviewer demographics for those reviews received

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