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Three Major Themes and Ten Other Topics to Look For at CES 2018

by Werner Goertz  |  December 11, 2017  |  Submit a Comment

The annual Consumer Electronics Show in Las Vegas has changed over the years, from a “gadget show” to focusing on “consumer experiences”: times are over when you’d expect the latest and greatest device to be announced! Instead: use cases, demos and consumer benefits created through cross-vendor collaboration will be the highlight. Three major themes stand out:

  1. The Car as the “Third Living Space” (1)
    In addition the home and the office, drivers and passengers will seize the vehicle space as a place for self-expression, and personalization. They will demand the same content, amenities and experiences in the car as in their home and office. This provides a natural extension of personal technology experiences and opportunities for vendors.
  2. Personal technologies and healthcare convergence
    From bedside patient monitoring to elder care to AI-enabled remote diagnostics, personal technologies will have a major impact on how healthcare is administered, experienced and funded. (2)
  3. Smart Cities bring together AI, smart IoT solutions, ecosystem players, public and private constituencies
    Many problems of urban and suburban lifestyle will be addressed by Cloud-based, AI-enabled, and machine-learning-implemented solutions. The big impact will be the shift from legacy cloud-centric AI towards driving intelligence and inferencing at the edge and into devices, thanks to new processor architectures and AI frameworks (3). Ecosystems are evolving that converge personal technologies with public and private stakeholders.

In addition, ten topics will catch our attention:
1. Conversational AIs and tiered VPAs (4) translate and transcribe spoken words
2. Machine Learning comes to a device near you
3. Autonomous driving and e-mobility is still years away, but opportunities are here and now
4. Securing the home network with private VPNs
5. Smartphone outlook: bigger/better screens, AI-enabled photography! Runtime? Not a priority
6. Consumer VR at the $500 sweet spot – $100 device experiences not compelling enough
7. Ear buds remain accessories (to a companion device) and are a long way away from autonomy
8. Smart home devices no longer in innovation phase – connected services are now coming
9. PCs, tablet, e-readers: Shhh – don’t mention those words: people will think you’re old!
10. Democratization of AI brought about by Amazon, Google, Microsoft

Don’t know about you – but I can’t wait till Christmas is over and CES begins!!!



(1) See:


(3) See: Gartner research “Market Trends: AI in Edge Devices Creates Opportunities for Device Manufacturers”


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Werner Goertz
Research Director
1 years at Gartner
21 years IT Industry

Werner Goertz is a Research Director within Gartner's Personal Technnologies team, where he covers personal devices (smartphones, PCs/Ultrabooks, tablets/ultramobiles and wearables) and IoT. A special emphasis of his research lies in the Human Machine Interface (HMI) and multimodal I/O technologies: voice/speech processing and recognition, facial recognition and eye tracking, biometrics and motion/gesture control. Read Full Bio

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