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nVidia Comes Clean on Ion

by Van Baker  |  June 10, 2010  |  Comments Off on nVidia Comes Clean on Ion

A while back I criticized nVidia for touting a 10 hour netbook battery life for Ion equipped netbooks. The reason that I criticized them was that the 10 hour claim was with the Ion processor turned off with only the CPU enabled. Well they have now updated their information and it appears that the battery life with the Ion enabled is roughly 7.5 hours based on benchmark tests. This is respectable and very usable for most netbook owners. The reason that I bring this up again is that netbooks are now competing with media tablets and the advantage that media tablets have is video – both streaming and downloaded. Media tablets can play video and netbooks can’t, unless they have the Ion processor or an equivalent. If netbooks are going to remain competitive with media tablets they need to get better at video playback and a GPU is one way to accomplish this. Although I still believe that nVidia should not have touted battery life without benchmark data I do believe that they deliver a much needed boost to netbooks that are trying to compete with media tablets for consumer dollars.

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Tags: ion  nvidia  

Van L. Baker
Research VP
20 years at Gartner
29 years IT industry

Van Baker is a vice president and research director for Gartner's Retail and Manufacturing Industry Advisory Services. He covers consumer behavior as it relates to electronic commerce and emerging Web 2.0 technologies in the retail industry. Read Full Bio

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