by Van Baker | February 25, 2010 | Comments Off on Palm’s Woes Point to the Need for the Total Package
Palm revealed that its Pre and Pixi models are not selling as well as they had hoped and that revenue will fall well below expectations. So what is wrong with Palm? It has a very good user interface that is similar to Android which is selling well. They have the advantage that Apple has of controlling the entire hardware and software platform. This should add up to success but clearly it hasn’t. The lack of the Pre’s success points to some critical mistakes that Palm made. First they announced so far in advance of actually shipping the product that they diluted the positive buss that they created at the Consumer Electronics Show in January of 2009. But the company should have been able to recover from this. Second, they launched with Sprint which is a declining network that is losing rather than gaining customers and suffers from being perceived as a small carrier in the US market. Palm has tried to address this with the Verizon launch but Palm may have waited too long to do this. Third, the hardware is just too cumbersome to use. For most men the keyboard is just too small to use. This is certainly true if you have large hands. Palm is not unique here as other manufacturers are guilty of this in selected smartphones as well. Additionally the need to go back and forth between the touchscreen and the keyboard mandates two handed usage at time and that is not the most consumer friendly approach. The feature that was supposed to differentiate the Pre from the iPhone may actually be a detractor due to this issue. Lastly, Palm just did not have the financial resources available to promote the Pre effectively. Most if not all of these shortcomings could have been offset by an aggressive marketing campaign but Palm lacked the resources to implement this. The struggles of the Pre point to the need for manufacturers to bring the total package in today’s competitive smartphone market.
View Free, Relevant Gartner Research
Gartner's research helps you cut through the complexity and deliver the knowledge you need to make the right decisions quickly, and with confidence.Read Free Gartner Research
Comments or opinions expressed on this blog are those of the individual contributors only, and do not necessarily represent the views of Gartner, Inc. or its management. Readers may copy and redistribute blog postings on other blogs, or otherwise for private, non-commercial or journalistic purposes, with attribution to Gartner. This content may not be used for any other purposes in any other formats or media. The content on this blog is provided on an "as-is" basis. Gartner shall not be liable for any damages whatsoever arising out of the content or use of this blog.