Gartner Blog Network

Posts from Date:   2018-12

ABM Platforms Have Arrived

by Todd Berkowitz  |  December 6, 2018

Last year, I made a prediction that we’d see at least three comprehensive ABM by the end of 2018. While we aren’t at the point of having a single platform that cover all of your needs from an account selection and planning standpoint, while also activating and orchestrating (and delivering)  across all engagement channels and […]

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