Gartner Blog Network

Posts from Date:   2018-4

The Evolution of the Predictive B2B Marketing Analytics Space

by Todd Berkowitz  |  April 30, 2018

I’ve been covering the market for B2B predictive marketing analytics for almost four years. A few years ago, predictive lead scoring was all the rage. Then it became about fit and intent models for demand generation and prospecting. Then these tools were used for selecting accounts for large-scale ABM programs. But in the end, the […]

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