Gartner Blog Network

Posts from Date:   2017-7

Outsourcing Your SDR function is a Bad Idea

by Todd Berkowitz  |  July 18, 2017

I’m probably going to take some heat for this statement. And I’m sure there are many examples for where the approach has been successful. But I will restate the view that I share with clients. If you are trying to sell into enterprises in North America, do not outsource the SDR function. Full stop. Why […]

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