Gartner Blog Network

Posts from Date:   2017-2

The Slow, Necessary Death of the MQL

by Todd Berkowitz  |  February 1, 2017

A lot of research notes and blog posts have been written over the years about the impending death of a particular technology or methodology or approach. And to paraphrase Mark Twain (or what was attributed to him), the rumors of these deaths have been greatly exaggerated. But when it comes to the marketing-qualified lead (or […]

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