Posts from Date: 2016-11
Influential Content Can Impact Shortlist and Vendor Selection Success
by Todd Berkowitz | November 3, 2016
Content is a valuable tool for technology providers. Tech marketers put in a lot of time and effort in creating content of various types, much of it for the purpose of generating awareness and demand. This top-of-the-funnel (TOFU) content often helps to drive a potential buyer to a web site and enable the provider to […]
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