Gartner Blog Network

Posts from Date:   2015-5 Buys C9- Let the Fun Begin

by Todd Berkowitz  |  May 29, 2015

Yesterday morning, announced an acquisition of C9, a deal between two of the major players in the predictive sales analytics market. (You can read the Gartner First Take about the deal┬áhere). Viewed in isolation, the deal makes perfect sense. The companies weren’t really direct competitors as targets inside sales teams with predictive and […]

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To Better Meet Tech Buyer Expectations, Develop Role-Based Sales Enablement

by Todd Berkowitz  |  May 18, 2015

Sales enablement is a discipline that nearly every technology and service provider attempts to master, but only a small percentage actually achieve this goal. Yes, there are some obvious culprits from a lack of centralized content to resource constraints to a disconnect between product marketing and sales. But as B2B buyers continue to flex their […]

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