Gartner Blog Network

Posts from Date:   2015-1

Predictive Analytics Isn’t Just for the Cool Kids (In Sales and Marketing)

by Todd Berkowitz  |  January 28, 2015

Several months ago, I wrote a post about why providers are moving away from the traditional lead scoring model and using predictive analytics to better determine which leads are most likely to purchase. Since that time, I’ve talked with both sales and marketing executives and practitionersĀ at a number of B2B companies (not limited to technology) […]

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If I Had a Million Dollars

by Todd Berkowitz  |  January 6, 2015

Why do I instantly think about the song from Barenaked Ladies? I have no idea! But Hank Barnes, Tiffani Bova and I (all members of the Tech Go-to-Market and Sales Strategies team) decided to all publish a blog at the same time about this same topic. I suppose if I personally had a million dollars […]

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