Gartner Blog Network

Posts from Date:   2014-4

I am Serious, and Don’t Call it Marketing Automation

by Todd Berkowitz  |  April 23, 2014

We should stop referring to the process of automating various marketing processes, tasks and activities as “marketing automation.” Yes, I realize I am fighting a battle that probably can’t be won. I probably see five e-mails or LinkedIn discussions mentioning the term every daty. Many of my Gartner colleagues (but not all) use this term […]

Read more »

Are “Cards” the Next Great Content Marketing Tool for Tech Providers?

by Todd Berkowitz  |  April 9, 2014

When I talk to provider clients about their marketing strategies, many of them talk about how more of their quality leads are coming through inbound rather than outbound channels, which is consistent with surveys from Gartner and others. As a result, many of them are spending more time thinking about how they present content, both […]

Read more »

Keeping Sales Momentum After a Merger or Acquisition

by Todd Berkowitz  |  April 7, 2014

  So I really, really looked hard to find an image from a movie or TV show where a company got acquired and things didn’t go very well after the merger. Didn’t happen, so I had to go with an image where the boss dies and gets replaced by his incompetent son and then bad […]

Read more »