Gartner Blog Network

Posts from Date:   2014-3

Avoiding Biases, Heuristics and Behavioral Traps That Lead to Lazy Marketing

by Todd Berkowitz  |  March 27, 2014

Nate Silver burst onto the journalism scene in the U.S in 2008 when he correctly predicted the results for the Presidential Election in 49 out of 50 states. This baseball sabrematrician turned political forecaster rose to new levels of fame after repeating his feat in 2012. After his contract with the New York Times was […]

Read more »

The Power of Case Studies in Technology Marketing

by Todd Berkowitz  |  March 14, 2014

  Been off the blogging trail for awhile, but look for regular updates moving forward. In today’s post I want to talk about the importance of case studies. For a lot of providers, there is an unlimited amount of content that could be created to address different points of the buying journey that their prospects […]

Read more »