No obscure movie GIF for today’s post since it’s short and to the point. To all of you who work in analyst relations or marketing, hoping you can help me identify some companies to interview (and hopefully feature) in some upcoming research I am writing. Here are the details:
- Marketing to Customers- Many technology and services providers focus their marketing efforts on acquiring new customers rather than their installed base. My research note will focus on the importance of marketing to existing customers, not only for selling additional/premium products and services, but also for retention and customer advocacy. If your company (or client) does a really good job with this (and ideally has dedicated teams responsible for customer marketing), I’d love to talk to them.
- Customer Data and Analytics for Segmentation and Offer Creation (B2B only)- B2C marketers have long used customer data and analytics for advanced segmentation and creating attractively-priced offers to serve those segments, but it’s less common in B2B marketing. If your company (or client) has some examples of how they have used data and tools in this way, either for prospects or post-sale, I’d also love to talk to them. Looking to speak with companies in technology, manufacturing and financial services that market to other businesses.
I’d like to include case studies from across the globe, so feel free to e-mail me at firstname.lastname@example.org or reach me on Twittter via @toddberkowitz.