Blog post

The Wolf in CIO’s Clothing eBook is Ready!

By Tina Nunno | October 04, 2013 | 4 Comments

Yes, it has been a while since my last blog post. Before I blogged again, I wanted to be sure to finish the book I asked your input on, and which you so generously provided. The book is now ready to go, so for good or bad, I am back to the blog!

Before doing anything else I want to thank all of you who have been to this blog before and participated in selecting the final title for the book, “The Wolf in CIO’s Clothing: A Machiavellian Strategy for Successful IT Leadership” and then the cover art. Your input was thoughtful, constructive and all-around amazing so please know how much I and the design team for the book appreciated it. We used your input to make the final decisions and your ideas greatly improved the results.

The debate on the book’s cover art was very revealing. Some of you liked the notion of having the very clean and modern white cover with the wolf mask. Others of you preferred the digitized wolf cover with the technology theme. But the overwhelming majority of you voted for the red, grey and black cover with the large dark wolf. Why? You made it clear that above all else, the wolf on the cover needed to be big and scary looking. Preferably really big, and really scaring looking.

I realized that this preferance could reflect a pent up professional frustration among CIOs, resulting in a subsequent desire to figuratively “frighten the local villagers” in the enterprise. This is completely understandable and consistent with some of the themes of the book. I believe that Machiavelli would prefer that CIOs were slightly scary when they need to be rather than the unfortunate alternative. CIOs need not be scary all the time mind you, and not even very scary, very often. But it is good to have some scariness in your leadership toolkit when you really need it.

In response to your comments our design team went back to work and made changes to the cover design, to make the dark wolf bigger and thus scarier. There were some gender issues in the cover as well, which we resolved by taking out the figure of a person entirely and focusing on the big scary wolf. Based on your comments, the wolf was what really mattered and we agreed. I love the cover and hope you will too. The final cover can be seen on the following link –

The website also includes a diagnostic, where you can find out which animal you for each of the Machiavellian disciplines described in the book, and how close you are to being a Wolf CIO. More on that later. I won’t tell you too much about those details until you have had a chance to take the diagnostic, as I don’t want to bias your personal results.

If you take the diagnostic, which only takes a few minutes, please let me know what you think of your results by commenting on this blog post.

Alternately, if you are attending our Orlando Symposium next week, please know that I will be there doing a presentation based on the book. Should we cross paths in presentation sessions, in a one on one meeting, or in the corridors, please feel free to let me know in person what your diagnostic results said. I will look forward to hearing from you!

I must say, that one of the most interesting things I have learned from doing the book so far, is that that CIOs seem to know a shocking number of things about wolf behavior in the wild, and wolves in general. Quite a few of you have approached me with interesting tidbits of information about wolf packs, and your knowledge is very impressive. For my next blog post, I am going to share with you some of what I have learned from you about wolves, and how you are applying it to being CIOs.

In the meantime, I look forward to your comments!



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  • Tina, think your book is a few years too late or too early. IT in most organization is just not in a strong position – today – to play some of the games you describe.

    My review at

    However, CMOs and CFOs could use the book just as well…lots of good guerrilla and other tactics and power plays

  • Tina Nunno says:


    Thank you for your comments and for your review of my book. I hope the book is not too late for most CIOs. As you note, while many CIOs may not be as strongly positioned today as we would like, hopefully some of the tools and techniques in the book will help them become better positioned in the future. The entire enterprise benefits from stronger CIOs.

    I’m glad you believe that CMOs and CFOs can benefit from the book as well. I hope that many of the stories key messages will be universal to leaders across disciplines.

    Best regards,


  • Lukasz says:

    Fantastic book Tina. Read it cover to cover in one sitting.

  • Tina Nunno says:

    Lukas, thank you for reading it. Very glad to hear that you got through it so quickly and I hope you will enjoy applying it!
    All the best,