I think we all anticipated that it was coming.
The stakes are too high, the players are too stubborn and the revenue opportunities are too lucrative.
Google is threatening to block access to Youtube on Amazon’s Firestick and Echo show device. When you dig into the reasoning around actions its around retail reciprocity; Amazon no longer sells the Chromecast adapter as well as Google home and nest products. Amazon states that it support a custom version of Youtube( which might violate Google’s term of service for layering voice control and a web application not designed for voice). I understand that stance that both companies are taking but in the end, we all know who gets burned: the consumer. This announcement, just prior to the holiday shopping season could have an impact on sales of Amazon streaming devices if Youtube is not accessible. Its actually opens of the door Microsoft and Sonos.
What really concerns me is that these two Technology behemoths purport to act unlike other companies; they talk about support gender equality, sustainability and open systems over closed proprietary ones. What this instance reminds me of is the constant threats from broadcast channels to take programming of cable platforms and worse yet; the peering spats of the past between telcos that again, hurt the internet users.
Google and Amazon need to find common ground and settle this dispute. Streaming APIs into Facebook, Twitter and Youtube will radically democratize UHD streaming and create innovate services; the last thing we need is slide backwards…
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