Raise your hand if you cringe when you hear the term Peer to Peer…………..Yes, most of us conger up images of Napster and how interestingly innovative it was back in the mid 90s. I actually worked for Sony Music Entertainment from 92-97 and personally witnessed Peer to Peer music sharing ruin the licensing, production and delivery of music through traditional formats. So that was then and this is now.
Peer to Peer has gained considerable momentum not in music but video. The ridiculous growth of video, especially on mobile devices, has layered in complexity in scaling the delivery of streaming video. Each mobile OS has its own encoding requirements. HLS is not the only format that you need to worry about; MPEG-DASH and MSS are experiencing varying degrees of growth. Needless to say, both Live and Video on demand will drive increasingly complex workloads.
With some of the marque live streamed events that have and will be delivered ( Final4, WorldCup Olympics) as well as the influx of new OTT offerings, scaling servers, encoders and CDNs needed to be scaled up. The growth of public cloud and CDNs networks can meet the scale needs of these broadcasts but at a cost that does not feel good for most. The streaming market is also on the edge of wider spread adoption of higher quality output resolution of 4k and gasp, 8k. H.265/HEVC is gaining more support in devices but being held back by current 4G mobile networks. Watch out for Google’s VP9 standard. The market is ripe for a little disruption and its name is P2P assisted video delivery.
Notable industry happenings and providers:
Peer5- Closed $2.5 Million in Seed funding July 31 2017
Streamroot- Closed $3.2 Million in additional funding September 6, 2017
Viblast and Akamai( Octoshape acquisition)
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