When I look at what is happening in the video/content/pay tv/cable/ OTT landscape, I am reminded of the parable of the frog and the boiling water. I know you all remember this one; if you put the frog in already boiling water, it will jump out immediately. If you put the frog in cool water and gradually rise the water temperature, that poor sucker will just stay in and simmer.
From my view, media and entertainment companies have generally been the simmering frogs ( that does sound awful..) and only recently felt temperature rise. Companies like Netflix, Amazon Prime and Hulu have developed their own content and delivery networks, slowly rising the water temperature trying not to alarm the media conglomerates. They are now developing their own content which has finally hit a boil-over! The toasty frogs like HBO, Starz, Disney and ESPN have developed their own OTT platforms but the rest must follow. Non-media companies such as Walmart have responded with their Vudu acquisition. Its time to get in to the internet streamed subscription content be it on-demand, live or non-linear.
The best manner to do it? Simple. Cloud. Moving traditional media and entertainment workflows to a pure or hybrid cloud platform increased agility, time to market and hopefully soon, picture quality!!
Stay tuned here as I have made it my mission to develop research for media, entertainment, content and pay TV operators and advise them how to be cloud native.
(no frogs were harmed in this post)
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