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The Future of Sales in 2025: A Gartner Trend Insight Report

by Tad Travis  |  September 14, 2020  |  Submit a Comment

Gartner is very happy to announce the publication of “The Future of Sales in 2025: A Gartner Trend Insight Report.”

In this special report, we establish what sales leaders and CRM applications leaders need to know now about how B2B sales strategies, processes, and technology are transforming.

The next five years will be feature these B2B imperatives:  digital scalability, hyper automation, and artificial intelligence.


These imperatives are sea-changes. They are driven transformations in buyer behavior, customer engagement processes, and technology.  For example, we examine how changes in buyer preferences, plus the necessity of virtual selling, mean that sales will fundamentally change their go-to-market strategy.

This is a multi-year effort.  Phase 1 of this special report features 17 research notes. It includes contributions from the Gartner for Sales Leaders, IT Leaders, and Tech Service Providers practices.  Phase 2 will publish in January 2021.

We invite you to see the summary of the Future of Sales special report here.

Gartner clients can access the full Future of Sales special report here.

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Category: crm  crmsales  sales-enablement  

Tags: crm  future-of-sales  gartner-crm  salestech  

Tad Travis
Research Director
1 year at Gartner
15 years IT Industry

Tad Travis is a Director in Gartner Research. He is responsible for managing the Sales Performance Management (SPM) sector of Gartner's CRM research practice. His research focuses primarily on SPM tools and capabilities to drive sales effectiveness and efficiency in all industries. Read Full Bio

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