Gartner is pleased to announce the newest installment of the annual Market Guide, Digital Content Management for Sales. This year, the guide expands to 18 vendors and includes new analysis that compares sub-functionality across all 18 vendors. The market guide is most relevant to software buyers that need sales content solutions for long-cycle B2B and B2C sales processes or for transactional sales processes, such as detailing merchandisers on the retail selling floor.
Amongst the key findings in this year’s report, Gartner notes:
- Digital content management for sales vendors have expanded the breadth and depth of their offerings in the past year, adding new capabilities in analytics, email delivery, sales coaching, and training.
- Vendors have improved the overall value proposition of their solutions by adding capabilities for customer-facing and partner-facing content delivery use cases.
Gartner also notes that predictive analytics is becoming a core function in this space, used to surface content recommendations and to provide selling next best actions.
Gartner clients can access the document here or contact your Gartner representative.
Read Complimentary Relevant Research
Predicts 2017: Artificial Intelligence
Artificial intelligence is changing the way in which organizations innovate and communicate their processes, products and services. Practical...
View Relevant Webinars
The IoT In Manufacturing Operations: Where Are We Now?
The Internet of Things (IoT) is a paradigm shift for manufacturing operations. Its fanfare creates uncertainty in state-of-the-art technology...
Comments or opinions expressed on this blog are those of the individual contributors only, and do not necessarily represent the views of Gartner, Inc. or its management. Readers may copy and redistribute blog postings on other blogs, or otherwise for private, non-commercial or journalistic purposes, with attribution to Gartner. This content may not be used for any other purposes in any other formats or media. The content on this blog is provided on an "as-is" basis. Gartner shall not be liable for any damages whatsoever arising out of the content or use of this blog.