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Gartner Announces the 2016 Hype Cycle for CRM Sales

by Tad Travis  |  July 7, 2016  |  Submit a Comment

The CRM Sales research team at Gartner is pleased to announce the newly released 2016 Hype Cycle for CRM Sales.  The Hype Cycle is a useful tool for assessing the relative maturity of established sales technologies and the relevance of new, emerging sales capabilities. Generalizing across the 30+ profiles in the Hype Cycle, Gartner believes that process integration, mobile technology and advanced analytics are key drivers with sales technologies on the Hype Cycle.

In this year’s installment, Gartner assesses newly created categories, including IoT for CRM Sales and inside sales.  Gartner also evaluates the time-to-productivity of technologies that are gaining broader adoption, including mobile productivity for sales, gamification, and predictive analytics.

Twelve of the technologies are on the Slope of Enlightment or Plateau of Productivity. These technology profiles have wide adoption with established use cases, such as PRM and lead management. IT leaders can still gain competitive advantage through accessing these technologies via mobile devices, by combining new delivery methods such as smartphones or wearables, or by leveraging analytics capabilities to increase insight.

Gartner clients may access the Hype Cycle here.

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Tad Travis
Research Director
1 year at Gartner
15 years IT Industry

Tad Travis is a Director in Gartner Research. He is responsible for managing the Sales Performance Management (SPM) sector of Gartner's CRM research practice. His research focuses primarily on SPM tools and capabilities to drive sales effectiveness and efficiency in all industries. Read Full Bio

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