Gartner has published the 2015 version of the Magic Quadrant for Sales Force Automation, available to Gartner clients on gartner.com here.
The Magic Quadrant reflects the considerable change in the SFA marketplace that Gartner has observed in the past year:
- the addition of two new vendors to the Magic Quadrant
- the continued growth and improvement in the SaaS offerings from three SFA vendors with well-established on-premise offerings
- new value propositions from two of the most tenured SFA vendors
As part of the discovery process, Gartner surveyed more than 160 companies. Gartner finds that SFA deployments continue to focus on core functional capabilities for accounts, opportunities, forecasting, selling processes and sales operations, but mobile capabilities, easy of integration, and usability are also very important criteria.
For more information on this Magic Quadrant, please contact your Gartner representative.
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