Gartner Blog Network

Now Live: Gartner 2015 Magic Quadrant for Sales Force Automation

by Tad Travis  |  July 9, 2015  |  Submit a Comment

Gartner has published the 2015 version of the Magic Quadrant for Sales Force Automation, available to Gartner clients on here.

The Magic Quadrant reflects the considerable change in the SFA marketplace that Gartner has observed in the past year:

  • the addition of two new vendors to the Magic Quadrant
  • the continued growth and improvement in the SaaS offerings from three SFA vendors with well-established on-premise offerings
  • new value propositions from two of the most tenured SFA vendors

As part of the discovery process, Gartner surveyed more than 160 companies.  Gartner finds that SFA deployments continue to focus on core functional capabilities for accounts, opportunities, forecasting, selling processes and sales operations, but mobile capabilities, easy of integration, and usability are also very important criteria.

For more information on this Magic Quadrant, please contact your Gartner representative.

Additional Resources

View Free, Relevant Gartner Research

Gartner's research helps you cut through the complexity and deliver the knowledge you need to make the right decisions quickly, and with confidence.

Read Free Gartner Research

Category: crm  

Tags: gartnercrm  mq  sfa  

Tad Travis
Research Director
1 year at Gartner
15 years IT Industry

Tad Travis is a Director in Gartner Research. He is responsible for managing the Sales Performance Management (SPM) sector of Gartner's CRM research practice. His research focuses primarily on SPM tools and capabilities to drive sales effectiveness and efficiency in all industries. Read Full Bio

Leave a Reply

Your email address will not be published. Required fields are marked *

Comments or opinions expressed on this blog are those of the individual contributors only, and do not necessarily represent the views of Gartner, Inc. or its management. Readers may copy and redistribute blog postings on other blogs, or otherwise for private, non-commercial or journalistic purposes, with attribution to Gartner. This content may not be used for any other purposes in any other formats or media. The content on this blog is provided on an "as-is" basis. Gartner shall not be liable for any damages whatsoever arising out of the content or use of this blog.