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Now Live: Gartner 2015 Magic Quadrant for Sales Force Automation

by Tad Travis  |  July 9, 2015  |  Submit a Comment

Gartner has published the 2015 version of the Magic Quadrant for Sales Force Automation, available to Gartner clients on gartner.com here.

The Magic Quadrant reflects the considerable change in the SFA marketplace that Gartner has observed in the past year:

  • the addition of two new vendors to the Magic Quadrant
  • the continued growth and improvement in the SaaS offerings from three SFA vendors with well-established on-premise offerings
  • new value propositions from two of the most tenured SFA vendors

As part of the discovery process, Gartner surveyed more than 160 companies.  Gartner finds that SFA deployments continue to focus on core functional capabilities for accounts, opportunities, forecasting, selling processes and sales operations, but mobile capabilities, easy of integration, and usability are also very important criteria.

For more information on this Magic Quadrant, please contact your Gartner representative.

Additional Resources

Category: crm  

Tags: gartnercrm  mq  sfa  

Tad Travis
Research Director
1 year at Gartner
15 years IT Industry

Tad Travis is a Director in Gartner Research. He is responsible for managing the Sales Performance Management (SPM) sector of Gartner's CRM research practice. His research focuses primarily on SPM tools and capabilities to drive sales effectiveness and efficiency in all industries. Read Full Bio




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