Yesterday, Gartner published the first Market Guide for Digital Content Management for Sales (accessible only to Gartner clients). These solutions include capabilities like repositories, authoring tools, and collaborative environments and interfaces for publishing, versioning, and presenting collateral during sales cycles.
Content systems are usually purchased by sales leaders, and to a lesser extent marketing departments, because they provide the sales process integration that is not offered by enterprise file sync and share (EFSS) solutions and because traditional enterprise content management solutions do not have the functionality that sales users need.
This is a rapidly maturing market and it has wide applicability across most industries and selling models.
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