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Now Live: the 2015 Magic Quadrant for Sales Performance Management

by Tad Travis  |  January 7, 2015  |  Submit a Comment

Gartner subscribers are invited to download the newly released  2015 Magic Quadrant for Sales Performance Management (SPM) here http://www.gartner.com/document/2955918.

Selected highlights from the Magic Quandrant include:

  • The SPM market grew approximately 1.1%, as measured by spend on all software, consulting and managed services across SPM and human capital management (HCM) providers where HCM functions are used for sales processes
  • SPM vendors unveiled attractive new features in the past year, including crowd-sourced incentive compensation benchmarks, application marketplaces, and improved coaching functionality
  • Several vendors posted strong revenue gains and strong customer acquisition rates since the last Magic Quadrant published

The SPM marketplace remains strong and promising, based on these developments.  For more information about the SPM’s future, or for information on specific SPM vendors, please contact your Gartner representative.

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Tags: crm  icm  spm  

Tad Travis
Research Director
1 year at Gartner
15 years IT Industry

Tad Travis is a Director in Gartner Research. He is responsible for managing the Sales Performance Management (SPM) sector of Gartner's CRM research practice. His research focuses primarily on SPM tools and capabilities to drive sales effectiveness and efficiency in all industries. Read Full Bio




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