Gartner Blog Network

Big Data Analytics is a Rocket Ship Fueled by Social, Mobile and Cloud

by Svetlana Sicular  |  March 7, 2014  |  3 Comments

The rocket ship of big data analytics is launched and on its way to orbit.  Data and analytics are gaining importance with a cosmic speed.  The rocket ship is fueled by cloud, mobile and social forces. Information is a single force that gets to the foreground over time while cloud and mobility, once implemented, become less visible.  Then big data and analytics turn into a long-lasting focus of enterprises.  Information architects and analytics gurus, get ready for a much greater demand for your expertise within next several years!


Last fall, my fellow analysts (covering social, mobile and cloud) and I (big data coverage) interviewed 33 people from truly innovative companies that have implemented social, mobile, cloud and information together (a.k.a. the Nexus of Forces).  These were the brilliant innovators who were not just thinking about it, but those who have already done it.  They were not implementing each force individually, but were taking advantage of technologies in combination.  One visionary told us,

The secret sauce is optimization and trade-off to achieve the best whole, bringing it all together for a unique user experience.

Fascinating things are happening:  companies in different industries think of themselves as data companies, information quality is ripe for disruption, everybody is craving for information governance, personal analytics is born and growing quickly (my colleague Angela McIntyre predicts, By 2016, wearable smart electronics in shoes, tattoos and accessories will emerge as a $10 billion industry). Convergence of forces surfaces my favorite subjects: big data, open data, crowdsourcing, and the human factor in technology.

We will talk about Lessons Learned From Real-World Nexus Innovators in a webinar on 11 March.

Three research notes describe our findings, in this order:

  1. Exploit Cloud, Mobile, Data and Social Convergence for Disruptive Innovation — analyzes how the Nexus of Forces is a platform for disruptive innovation and provides Key Insights for the entire Field Research project.
  2. Focus on the Customer or Employee to Innovate with Cloud, Mobile, Social and Big Data  — analyzes how enterprises focus on the individual to capitalize on the Nexus opportunities.
  3. Big Data Analytics Will Drive the Visible Impact of Nexus of Forces — analyzes how big data analytics will be key to enabling transformative business model disruption.

And here is a quote from one of the interviews about the state of big data analytics:

“It’s not just about finding the needle, but getting the hay in the stack.”

The rocket ship is launched.  Get ready for orbit.


Follow Svetlana on Twitter @Sve_Sic

Additional Resources

Complete Your Data and Analytics Strategy With a Clear Value Proposition

As a data and analytics leader, one of the most important things to articulate in your strategy is the value proposition. Learn how to create a modern, actionable D&A strategy that creates common ground amount stakeholders.

Read Free Gartner Research

Category: analytics  cloud  crowdsourcing  data-and-analytics-strategies  data-governance  information-everywhere  innovation  open-data  

Tags: analytics  big-data  data-paprazzi  information-everywhere  innovation  

Svetlana Sicular
Research VP
6 years at Gartner
23 years IT industry

Svetlana Sicular is passionate about bringing analytics to domain experts and helping organizations successfully compete by applying their business acumen in analytics and data science. She is convinced that domain expertise and high-value data are the greatest assets that companies should monetize in new analytics applications. Read Full Bio

Thoughts on Big Data Analytics is a Rocket Ship Fueled by Social, Mobile and Cloud

  1. […] Big Data Analytics is a Rocket Ship Fueled by Social, Mobile and … rocket ship of big data analytics is launched and on its way to orbit. Data and analytics are gaining importance with a cosmic speed. The rocket ship is fueled by cloud, mobile and social forces. Information is a single force … […]

Comments are closed

Comments or opinions expressed on this blog are those of the individual contributors only, and do not necessarily represent the views of Gartner, Inc. or its management. Readers may copy and redistribute blog postings on other blogs, or otherwise for private, non-commercial or journalistic purposes, with attribution to Gartner. This content may not be used for any other purposes in any other formats or media. The content on this blog is provided on an "as-is" basis. Gartner shall not be liable for any damages whatsoever arising out of the content or use of this blog.