As the parent of teenagers I oft times despair of the amount of time they spend online, on social networking sites like Facebook, MySpace and the rest. I’m sure I’m not the first parent to demand they “get off the computer and get a life!”. As an analyst who has more than a passing involvement in these social behaviours this leaves me with a conundrum – I see it, I recognise that it must be valuable to them, but I’m not sure that I really understand it. But there is no doubt that Davey Winder does.
I picked up his new book “Being Virtual – who you really are online” without too many expectations and was totally impressed. This is the first book about virtual environments and online communities (and there have been plenty) that addresses the issues from the point of view of what these environments mean to people. If you struggle to understand why digital natives, your gen Y employees or even your kids do what they do, go read Davey’s book!
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