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Living a virtual life

by Steve Prentice  |  March 11, 2009  |  2 Comments

As the parent of teenagers I oft times despair of the amount of time they spend online, on social networking sites like Facebook, MySpace and the rest. I’m sure I’m not the first parent to demand they “get off the computer and get a life!”. As an analyst who has more than a passing involvement in these social behaviours this leaves me with a conundrum – I see it, I recognise that it must be valuable to them, but I’m not sure that I really understand it. But there is no doubt that Davey Winder does.

I picked up his new book “Being Virtual – who you really are online” without too many expectations and was totally impressed. This is the first book about virtual environments and online communities (and there have been plenty) that addresses the issues from the point of view of what these environments mean to people. If you struggle to understand why digital natives, your gen Y employees or even your kids do what they do, go read Davey’s book!

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Stephen Prentice
VP & Gartner Fellow
13 years at Gartner
35 years IT industry

Stephen Prentice is a VP and Gartner Fellow working in the Executive Leadership and Innovation Group (part of CIO Research). He takes a specific interest in emerging trends and the long-term future of technology - looking at the intersection of technology, business and society. Current research interests include... Read Full Bio


Thoughts on Living a virtual life


  1. Davey Winder says:

    Thanks for the kind words Steve. I am a father of four kids ranging from 8 to 21 years of age, so know where you are coming from when you talk about getting a life away from the computer. Yet, as I say in the book, it was the Internet that pretty much gave me a life – or at least allowed me to discover who I actually was.

    I’m glad the book proved interesting and insightful. I have authored many over the years (20+ now) but this means the most to me as it was therapy of sorts, allowing me to weave an auto-biographical thread covering my journey through online communities in search of identity while also getting the chance to discover some truly inspirational characters who exist within this space.

  2. Richard Fouts says:

    Looking forward to reading this book. Thanks for the recommendation.



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