Digital applications create the software foundation on which enterprise organizations’ digital business models are being built. In the report, “Market Insight: Thinking Beyond the Cloud — Defining Digital Applications,” Gartner defines a Reference Model for Digital Application Offerings. This research was led by Bianca Granetto.
Defining Digital Applications
Digital transformation encompasses expanding your application footprint online, on mobile devices and increasingly in things, and with other players of your digital realm.
To do so, companies need enabling technologies and a large degree of reinvention, re-engineering, ideation and creative thinking. The Reference Model for Digital Application Offerings (see figure) provides a framework to identify the key components that deliver digital business wants and needs.
- Emerging digital business strategies are changing enterprise organizations’ buying behaviors and accelerating the demand for technology innovations and outcome-based solutions. New ways of monetizing the value being delivered, such as revenue-sharing models, are also evolving.
- Comprehensive changes in enterprises’ business models, budgets and buying centers will forever change what application providers deliver, as well as how and to whom.
- Winners and losers in the software provider market will be defined by how adept providers are at helping their customers evolve toward digital businesses.
For the full report, see “Market Insight: Thinking Beyond the Cloud — Defining Digital Applications.“
Attend or view webinar: How Digital Business Redefines the Buyer Seller Relationship
View Free, Relevant Gartner Research
Gartner's research helps you cut through the complexity and deliver the knowledge you need to make the right decisions quickly, and with confidence.Read Free Gartner Research
Comments or opinions expressed on this blog are those of the individual contributors only, and do not necessarily represent the views of Gartner, Inc. or its management. Readers may copy and redistribute blog postings on other blogs, or otherwise for private, non-commercial or journalistic purposes, with attribution to Gartner. This content may not be used for any other purposes in any other formats or media. The content on this blog is provided on an "as-is" basis. Gartner shall not be liable for any damages whatsoever arising out of the content or use of this blog.