Gartner Blog Network

Posts from Date:   2019-1

How Mature is Software Channel Transformation?

by Stephen White  |  January 15, 2019

Channel transformation is a term readers may encounter infrequently. The phrase represents a business model shift from fulfillment and transactional activities, to solution and services selling. From a software selling perspective that implies dealing less with licensing technicalities, shifting to the needs and outcomes required by the customer*. Reality. Licensing remains fundamentally complex. The occasional […]

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