How to Build Better B2B Demand Generation
By Stephen R. Wellman | November 03, 2017
Business-to-business (B2B) marketing leaders are under the gun to grow revenue. Rather than focusing on growing business from existing accounts,...
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Stephen R. Wellman
Research DirectorStephen Wellman produces research on trends and strategies related to content marketing, with a particular emphasis on building content strategies, the use of content along the buyer's journey, as well as ways to implement a culture...
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