The Cambridge Dictionary defines “hype” as “information that makes something seem very important or exciting” and “to make something seem more exciting or important than it is”. Technology certainly falls into this broad definition especially new technology platforms and applications. The life science industry is not immune to such hype and Gartner helps our clients by tracking technology profiles for innovative solutions. The “hype” of a technology is tracked via a series of steps along a cycle consistent with a journey from a “technology trigger” up to the “plateau of productivity”. Along the way CIOs and IT leaders will experience feelings like “inflated expectations”, “disillusionment” and “enlightenment”. We strive to track the slope of this climb up the slope, the ride down the hill and the eventual gradual movement to stability.
Such a cycle can be used to describe many aspects of life; a new job, a new relationship and even a new car. Consider the excitement when the purchase is made and you bring the vehicle home. Such excitement as you drive away from the dealer. Today, the expectations are often very high as you learn about the new entertainment system, advanced electronics and performance features. Inevitably though, you will face disappointment and frustration with some aspects of your new ride. Perhaps the gas mileage is not what you expected, or the navigation system interface is frustrating or the acceleration power is just not there when you need it. Eventually though, you come to terms with the overall performance of your new car and accept the failings and move forward. You may add some new options or change out features (new navigation system perhaps) to increase your satisfaction. You may even be so frustrated you abandon the vehicle altogether and trade it in for a new car – thus “starting” another personal journey through the automobile hype cycle.
The Gartner Hype Cycle can help CIOs and IT leaders grasp the impact of rapidly changing technologies impacting the life science industry. Check out this years update and “start” to learn more about the wide variety of technologies traversing they hype cycle.
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