Gartner Blog Network

Engaging Doctors, Institutions, Caregivers and Patients in Life Sciences

by Stephen Davies  |  March 8, 2016  |  Submit a Comment

At the beginning of each year (I cannot believe it is March already) we outline areas of research. In life science, our research topics are focused in three distinct areas.

  1. Engaging Customers –  Focuses on sales and marketing of products in the life science industry, and how IT can enable and optimize process and technology to effectively engage with doctors and patients.
  2. Accelerating Innovation –  Focuses on accelerating innovation for the global life science industry by improving and innovating in the stages of the product development life cycle prior to commercialization.
  3. Supply Chain – Several areas of research related to life science are covered in supply chain; strategy, organization and talent, customer service and fulfillment, network design and related analytic strategies and solutions. Of particular relevance is research into track-and-trace serialization for life science products, specialized logistics and merger and acquisition impact.

Life science companies must innovate, diversify, acquire and reorganize to address revenue challenges impacted by pipeline, regulatory and competitive pressures. As depicted by our initiative graphic just below, the ultimate goal is improved health outcomes for the patient. This goal is surrounded by influential factors such as access, cost, speed to innovation, supply chain, provider influence, caregivers and patient adherence.

Gartner Life Science KI Primer

Gartner Life Science Key Initiative Primer Graphic

I focus on commercialization topics especially those technologies related to customer engagement; customer relationship management (CRM), customer master data management (MDM), revenue management, digital marketing and social media. Key questions in this area of research are;

  • How can life science sales and marketing IT leaders leverage and optimize digital channels, services and technologies to engage with their customers?
  • How can life science companies manage the impact of globalization on sales and marketing IT solutions as companies expand into emerging markets to gain new revenue sources?
  • How do life science CIOs and IT leaders handle an increasingly complex regulatory and compliance environment, especially in light of transparency regulations, social media, privacy and cloud-based IT solutions?
  • How can life science IT leaders assist business partners in maximizing revenue and profitability through technology solutions?

During the year, we will publish research to answer these critical questions and offer guidance and assistance to our clients via best practices, toolkits, case study examples, predictions, vendor analysis and technology profiles. As always, Cool Vendors, Hype Cycles, Market Guides and Predict documents will be a part of our document mix. As we delve deeper into digital engagement we will explore social media, web, email, mobile and more as options for life science companies to connect with doctors and other key stakeholders.

Click the below links and read more about our life science research for 2016.

Engaging Doctors, Institutions, Caregivers and Patients in Life Sciences Primer for 2016

Accelerating R&D and New Product Innovation in Life Sciences Primer for 2016

Life Sciences Industry Outlook 2016: Supply Chain Needs a New Response to Rapid Changes in Healthcare

To explore our plans for this year in more detail, please connect with your Gartner contacts. We are here to help!

Category: crm  life-sciences  medical-devices  multichannel-marketing  pharma-biotech  

Tags: biotech  cio  life-science  medical-devices  multichannel  pharma  pharmaceutical  

Stephen Davies
Research Director
4 years at Gartner
32 years IT Industry

Stephen Davies is a member of the Healthcare team within the Industries Research organization. He covers the technology aspects of commercialization topics (CRM, revenue management, contract management, compliance) for the life sciences area. Read Full Bio

Leave a Reply

Your email address will not be published. Required fields are marked *

Comments or opinions expressed on this blog are those of the individual contributors only, and do not necessarily represent the views of Gartner, Inc. or its management. Readers may copy and redistribute blog postings on other blogs, or otherwise for private, non-commercial or journalistic purposes, with attribution to Gartner. This content may not be used for any other purposes in any other formats or media. The content on this blog is provided on an "as-is" basis. Gartner shall not be liable for any damages whatsoever arising out of the content or use of this blog.