Gartner Blog Network

Posts from Date:   2016-3

New Research: Market Guide for CRM in Pharma and Biotech

by Stephen Davies  |  March 28, 2016

Recently, Gartner published the latest Market Guide for CRM in Pharma and Biotech. This is the second version of this guide focused on defining the CRM market in Pharma and Biotech and profiling vendors in the space. A number of vendors were added and dropped during this market guide update process. Updated vendor profiles, market […]

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Business Moment Explores Futuristic Digital Channel Engagement with a Doctor

by Stephen Davies  |  March 18, 2016

When I wrote my first RFP for an Electronic Territory Management System (ETMS) in 1994 (long before I joined Gartner) the core requirements were pretty straightforward. Key elements were the ability to manage a list of doctors, plan and schedule calls, record calls, enter time on and off territory, manage sample inventory and some type […]

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Engaging Doctors, Institutions, Caregivers and Patients in Life Sciences

by Stephen Davies  |  March 8, 2016

At the beginning of each year (I cannot believe it is March already) we outline areas of research. In life science, our research topics are focused in three distinct areas. Engaging Customers – ¬†Focuses on sales and marketing of products in the life science industry, and how IT can enable and optimize process and technology […]

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