Stalled marketing budgets mean marketers will need to justify expenses and demonstrate ROI.
Gartner for Marketers clients can read more in the full report CMO Spend Survey 2017-2018: Budgets Recede Amid Demand for Results by Ewan McIntyre, et al.
Learn more at the Gartner Digital Marketing Conference.Explore Gartner Events
Implementing Customer-Centric Merchandising and Marketing in Retail Primer for 2018
Retail CIOs must position the business to leverage algorithms for unified retail commerce supported by a foundation of high-quality customer...Read Free Research
Capitalize on Needs of Emerging Affluent Consumers
EDT: 11:00 a.m. | PDT: 8:00 a.m. | BST: 16:00 The largess of affluent boomers has long kept the balance sheets of financial firms in...Start Watching