Customer Understanding: How User Research Will Save The World!

By Simon J. Yates | November 17, 2017

ICYMI: We are entering a new era in customer-centricity — one that goes beyond soundbites and taglines to one that embeds customer understanding in every strand of your company’s DNA. The shift will: Restructure companies from top to bottom. The…


CDP: Another Three Letter Acronym Marketers Need To Know

By Simon J. Yates | February 11, 2017

Is it bird? Is it a plane? No! It’s another three letter acronym for the next marketing technology to change marketer’s lives — the cleverly named Customer Data Platform — or CDP. Its not a DMP, a DMH or an…


Marketing Technology 2017: (Or How I Learned To Stop Worrying And Love The Platform)

By Simon J. Yates | January 06, 2017

Here’s a data point that my colleague Jake Sorofman noted in a blog post back in October that bears repeating: “CMO spending on technology now rivals CIO spending … 3.24% of revenue in 2016 [compared] to the CIO’s tech budget…


Driving Data-Driven Insights Into Every Marketing Decision (or How I Came To Love Analytics As an ENFP)

By Simon J. Yates | October 06, 2016

I took my Myers-Briggs test again recently. I first took the test during orientation at my first real job after college almost 25 years ago (gulp!). It told me that I was an extroverted (E), intuitive (N), Feeling (F), and…


Gartner Marketing Organization and Strategy Survey: How Are Firms Building For The Future?

By Simon J. Yates | June 24, 2016

With the release of two recent research notes —Marketing Organizational Design and Strategy Survey 2016: Marketing Leaders’ Ambitions Outstrip Capabilities and Designing Your Marketing Team for the Next Decade —  there’s been a healthy debate on the Gartner for Marketing Leaders research team about…


CX and Innovation: Questions From Gartner Digital Marketing Conference

By Simon J. Yates | June 03, 2016

Innovation is complex and so is customer experience. Bringing the two together to drive business results is a critically important task if you want to stay ahead of competitors — the vast majority of whom believe that customer experience is…