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by Simon Walker  |  August 9, 2018  |  Submit a Comment

A number of product information management (PIM) vendors have recently changed their solution positioning to product experience management (PxM). But what is PxM?

In the absence of a formal definition, I have attempted to provide a summary of what PxM is. However, this is a work in progress as the concept of PxM is still evolving.


Product Experience Management (PxM) extends PIM solutions in one or more of the following capabilities;

  • Product content analytics
  • Personalization
  • Contextualization
  • Automation and optimization using ML/AI

I believe there are two key reasons for this shift towards PxM. Firstly, vendors want to differentiate themselves from traditional PIM solutions. Secondly, the primary consumer of PIM/PxM is digital marketing and commerce teams which are looking for solutions that can help to simplify customer experience management while meeting the complex demands of customers and channels.

Vendors promoting PxM include; Akeneo, Contentserv, and Salsify.

Other vendors promoting similar concepts include; Censhare (Digital Experience Platform), InRiver (Digital Marketing Cloud), Pimcore (Experience Manager), and SyncForce (Product Success Platform).

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Simon Walker
Principal Research Analyst
1 years at Gartner
22 years IT Industry

A Principal Research Analyst on the IT Leaders' team, Simon Walker covers master data management (MDM), with a focus on product and multidomain data. Mr. Walker provides expertise and advice to Gartner clients in these areas, with an emphasis on information strategy, the importance of MDM and data governance within data management, business value of MDM and how to operationalize MDM in support of business objectives. Read Full Bio

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