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Social Media New Year’s Resolutions

by Scott Nelson  |  December 30, 2009  |  2 Comments

The new year is almost here. All over the world people will make resolutions on how to improve their life, or health, or some other aspect of their world. As business leaders, we can do the same thing, i.e. make resolutions about improving our firms.

In particular, we can make resolutions with regard to how our companies use social media. I have made up a short list to jump start your thinking. Use these if you want. Or come up with your own. If you do the latter I would love to hear what you come up with.

Social Media Resolutions for 2010

  1. Sign up and try a new social networking site: You probably know about sites such as Facebook, Twitter and Myspace. But there are many more. At a minimum, you should be playing with the ones mentioned. But if you already know about these, add 1 or 2 (or more) other sites to expand your thinking. Not sure what sites are out there? Go to ping.fm to see a pretty good list of available sites. Give a couple a try.
  2. Stop finding all the reasons social networking won’t work for your firm and instead start to find the opportunities for business: It is real easy to be negative about social media sites. “This won’t catch on because it is not secure”, “it is too niche”, “who would want to do this?”. Instead, spend some time thinking about what this site allows your firm to do that you couldn’t do before.
  3. Talk to kids about how they communicate and how they view the various sites: A lot of time we get all of our ideas about social media sites via our coworkers, which creates a group think problem. Talk to your kids, or a coworkers kids and get their ideas about the sites. What do they like about them? How do they and their friends use them. You will be surprised at what you might learn.
  4. ID 3 companies who are aggressively using social media and study what they are doing: There are a number of early adopters out there that aggressively use Facebook and Twitter in particular. Identify some of these firms and study them. Follow them like a customer and see what they do. It might give you some ideas.
  5. Stop worrying about information overload. Instead focus on information availability: I know you get a lot of email. And have a lot of sites to check out. You know what? That isn’t going to change. Start embracing that and instead see what you can learn and find out from all that information. Yes, you will miss some things. But you will learn much more.
  6. Start doing searches on Twitter and see what is being said about your company, good and bad: Twitter has become a sort of heart beat of what is being said about firms. Know what is being said about your firm. And don’t get defensive. Figure out what customers are telling you.
  7. Have some fun this year with your marketing strategy: Sometimes we make marketing such hard work. And admittedly, some parts are. But relax a bit and embrace the new opportunities that social media allows. Let your imagination go. See what you can come up with.

Have a happy new year. And may 2010 be the year that you begin to really understand the power of social media.

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Category: crm-strategy  social-media-strategy  

Scott D. Nelson
Managing VP
12 years at Gartner
18 years IT industry

Scott Nelson is a managing vice president in Gartner Research. He is responsible for managing research in the area of CRM. His particular research focuses on CRM vision and strategy.


Thoughts on Social Media New Year’s Resolutions


  1. […] This post was mentioned on Twitter by Greg Lambert, Scott Nelson. Scott Nelson said: Social Media New Year’s Resolutions: The new year is almost here. All over the world people will make resolutions… http://bit.ly/83ck7h […]

  2. […] my anti-resolutions for the year. Traditionally, many blogs publish their predictions and personal resolutions around the end of the year. So I […]



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