Gartner Blog Network

Posts from Date:   2020-2

Competitive Labs, Do you have one? Are you losing out?

by Scot Kim  |  February 11, 2020

I get asked by a number of SMB and large enterprise vendors if they should employ a competitive lab.  My answer is always,  it depends on what type of investment and output you want from your competitive lab.  Some simple advice on what to expect to gain of running a competitive lab: Understanding technical differentiators.  […]

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