Gartner Blog Network

Posts from Date:   2019-11

Is Market and Competitive Intelligence the Samething? Or Are They Different?

by Scot Kim  |  November 12, 2019

  Is market and competitive intelligence the same thing?  Can one person be able to do both market and competitive intelligence?  It depends on how we define market and competitive intelligence. Isn’t market intelligence about understanding the market’s trends and know when the downturns or upswings happen?  Market intelligence is all about identifying new emerging […]

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Two Success Factors to Measure Competitive Intelligence’s Performance

by Scot Kim  |  November 5, 2019

Competitive intelligence is a company-wide function that is needed at every level of the company.  The executive wants competitive, sales want competitive, engineering wants competitive, and marketing wants competitive. However, when it comes to ponying up the resources and money to build a competitive team, no one raises their hands.  Why is that? Everyone wants […]

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