Interesting enough. The internet can be used as a wonderful medium for all customers and buyers to learn about your product or services. In today’s digital world, buyers are getting smarter in understanding not only about your product and services but also about how you treat your prospects and customers. However, social media is becoming a rich place for competitors to extract competitive information about your product and services and incorporating them into their competitive collateral to use against you. How can you stop this? Well, it is not as easy as it may because the more democratized the internet becomes, the more companies cannot control what is being written about them. But here are some general guidelines to mitigating any potential pitfalls of the internet. Here are some suggestions:
- Monitor the web regularly and identify any discriminating factors that can be detrimental to your company to have competitors use against you. If you find any, dispute it or even make a positive comment to displace any negativity.
- Buyers love the social interactions of what the internet brings. If you see a negative posting regarding your product or services, have your integrated marketing team respond to the post and provide ways to remedy the problems. Buyers love to see that you are listening and how you respond.
- Do not engage in any hostile communications. This can be a detriment and not appropriate.
- If possible, reach out to the client directly to help resolve any issues they have and then request them to post their experience on the internet.
Even though we live in the digital era, maniacal customer service and monitoring of any negative postings about your company can sway your potential buyers away from your competitor. Also, your competitor may be looking for these competitive data points to use as FUD (fear, uncertainty and doubt) against you. By following these guidelines, your company will be able to diffuse any potential hardships when it comes to prospects buying your product and services and displacing the competitor’s FUD.
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