Gartner Blog Network

Posts from Date:   2019-10

Are Competitive Intelligence SaaS Tools Worth the Money?

by Scot Kim  |  October 29, 2019

Competitive intelligence is a type of profession that does not sleep.  I recall being a CI analyst for some of the largest technology and service providers and I would work round-the-clock to make sure that I am always in the “know” when it comes to the latest on our competitors.  This can be exhausting due […]

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The Competitive Dilemma, How to Maintain Your Competitive Edge

by Scot Kim  |  October 22, 2019

Markets are transitioning so rapidly that the competitive landscape is becoming crowded with competitors you may never even considered.  I recall having a conversation with one executive to watch out for a company that is making some significant investments in adjacent markets.  The answer that I got from the executive was quite startling.  He said, […]

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Be Aware of What People are Posting About you in Today’s Digital Era. It Can Be Used Against You!

by Scot Kim  |  October 15, 2019

Interesting enough.  The internet can be used as a wonderful medium for all customers and buyers to learn about your product or services.  In today’s digital world, buyers are getting smarter in understanding not only about your product and services but also about how you treat your prospects and customers.  However, social media is becoming […]

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Building the Right Battle Card to Win Deals

by Scot Kim  |  October 8, 2019

Lately, particularly when I speak with product management, product marketing and sales enablement; I am constantly asked, “What is the best content to add into a competitive battle card?”.  The answer is never a SWOT analysis or even a technical features and functionality comparison.  It is downright articulating how to handle a green field opportunity […]

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