Gartner Blog Network

Scot Kim
Senior Research Director
1 years at Gartner
25 years IT Industry

Scot Kim is a member of the Technology and Service Provider research organization. Mr. Kim provides research and advisory services to clients that are in need of performing competitive analysis for all departments like product management, engineering, product marketing, solutions marketing, and sales. Read Full Bio

Happy 2020! Now is the Time to Do Some Competitive HouseKeeping Items

by Scot Kim  |  January 7, 2020

The new 2020 year is upon us and though we are suffering from some of the post-holiday cheer, now is especially a great time to do some competitive collateral housekeeping items to avoid future headaches down the year.  I will prescribe 5 key housekeeping items to ensure your competitive collateral is well-kept and ready to […]

Read more »

The Power of One Competitive Intelligence

by Scot Kim  |  December 18, 2019

Large companies have managed competitive intelligence for years.  However, through multiple acquisitions and/or partnerships have caused competitive intelligence to become a decentralized team.  Meaning that competitive intelligence is fragmented across different organizations.  It may not be prudent to centralize competitive intelligence due to the multiple markets these mega-vendors are in.  For instance, Dell is now […]

Read more »

Discern Between the Story and the Truth

by Scot Kim  |  December 3, 2019

A good competitive intelligence officer should be able to discern between the story and the truth.  The most important skill that a competitive intelligence analyst and/or officer should have is always be inquisitive regarding the competitor’s product.  Many times, the competition will market-specific features and functionalities that may not be entirely true when looking under […]

Read more »

Winning in the Turns with Competitive Intelligence

by Scot Kim  |  November 19, 2019

We have been hearing about it for quite sometime.  We are due for a recession and is your company ready for the downturn?  Do you have a playbook ready to win during an economic downturn?  Or will your company either go bankrupt or lose significant market share because your company has oversubscribed in areas that […]

Read more »

Is Market and Competitive Intelligence the Samething? Or Are They Different?

by Scot Kim  |  November 12, 2019

  Is market and competitive intelligence the same thing?  Can one person be able to do both market and competitive intelligence?  It depends on how we define market and competitive intelligence. Isn’t market intelligence about understanding the market’s trends and know when the downturns or upswings happen?  Market intelligence is all about identifying new emerging […]

Read more »

Two Success Factors to Measure Competitive Intelligence’s Performance

by Scot Kim  |  November 5, 2019

Competitive intelligence is a company-wide function that is needed at every level of the company.  The executive wants competitive, sales want competitive, engineering wants competitive, and marketing wants competitive. However, when it comes to ponying up the resources and money to build a competitive team, no one raises their hands.  Why is that? Everyone wants […]

Read more »

Are Competitive Intelligence SaaS Tools Worth the Money?

by Scot Kim  |  October 29, 2019

Competitive intelligence is a type of profession that does not sleep.  I recall being a CI analyst for some of the largest technology and service providers and I would work round-the-clock to make sure that I am always in the “know” when it comes to the latest on our competitors.  This can be exhausting due […]

Read more »

The Competitive Dilemma, How to Maintain Your Competitive Edge

by Scot Kim  |  October 22, 2019

Markets are transitioning so rapidly that the competitive landscape is becoming crowded with competitors you may never even considered.  I recall having a conversation with one executive to watch out for a company that is making some significant investments in adjacent markets.  The answer that I got from the executive was quite startling.  He said, […]

Read more »

Be Aware of What People are Posting About you in Today’s Digital Era. It Can Be Used Against You!

by Scot Kim  |  October 15, 2019

Interesting enough.  The internet can be used as a wonderful medium for all customers and buyers to learn about your product or services.  In today’s digital world, buyers are getting smarter in understanding not only about your product and services but also about how you treat your prospects and customers.  However, social media is becoming […]

Read more »

Building the Right Battle Card to Win Deals

by Scot Kim  |  October 8, 2019

Lately, particularly when I speak with product management, product marketing and sales enablement; I am constantly asked, “What is the best content to add into a competitive battle card?”.  The answer is never a SWOT analysis or even a technical features and functionality comparison.  It is downright articulating how to handle a green field opportunity […]

Read more »