Gartner Blog Network

Posts from Date:   2014-2

Do a SWOT on your target accounts

by Rolf Jester  |  February 17, 2014

Many IT service providers are looking at capturing incremental revenue by using pro-active selling rather than waiting for clients to issue RFPs.  That requires research on the target account, and one tool for that is an analysis of the client’s strengths, weaknesses, opportunities and threats — a SWOT. I mentioned SWOT analyses in the last […]

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