Gartner Blog Network

Posts from Date:   2013-3

Useless Sales Pitch Slides #1

by Rolf Jester  |  March 27, 2013

#1 of many … Over the years as an analyst and marketer I have seen too many bad sales pitches from IT vendors.  I’ve found a number of common slide types that appear again and again.  They actually serve no useful purpose.  If you’ve read my research and the recent blog posts you’ll have seen […]

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Show, Don’t Tell: Getting Started with Thought Leadership Marketing

by Rolf Jester  |  March 21, 2013

In marketing and selling of IT services, showing is better than telling. If you’re selling IT services or software solutions to senior executives, then Thought Leadership Marketing (TLM) could be important in your marketing mix.  It’s about showing what you can do for the client, rather than just telling. For example, I talked recently to […]

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