Determining prioritization and sequencing of technology implementation that will enable effective transformation from multichannel to unified retail commerce is complex. The combination of rapid technological advancement with industry disruption has created great opportunities and significant challenges, requiring a structured approach. One of the major challenges is coordinating and aligning business and IT leaders’ actions to ensure the company’s budgetary resources are used efficiently and that technologies are aligned with achieving the benefits of digital business transformation.
Gartner’s Strategic Technology Map for Unified Retail Commerce (STM) provides retail technology and business leaders with an easily comprehensible and effective method to evaluate technology, using a decision framework that assists each in coming to a common understanding by providing (see Figure 1):
- A method for prioritizing technology investments by balancing customer and business priorities, as well as expected ROI
- An understanding of what dependencies exist and what combinations of technologies may be needed to solve business requirements to support the digital business transformation strategy
- A prototype strategic technology map to leverage as part of the execution of the digital business transformation strategy
Figure 1 – Sample STM
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