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Toolkit Helps Prioritize Technology Investments for Retail

by Robert Hetu  |  August 15, 2017  |  1 Comment

Determining prioritization and sequencing of technology implementation that will enable effective transformation from multichannel to unified retail commerce is complex. The combination of rapid technological advancement with industry disruption has created great opportunities and significant challenges, requiring a structured approach. One of the major challenges is coordinating and aligning business and IT leaders’ actions to ensure the company’s budgetary resources are used efficiently and that technologies are aligned with achieving the benefits of digital business transformation.

Gartner’s Strategic Technology Map for Unified Retail Commerce (STM) provides retail technology and business leaders with an easily comprehensible and effective method to evaluate technology, using a decision framework that assists each in coming to a common understanding by providing (see Figure 1):

  • A method for prioritizing technology investments by balancing customer and business priorities, as well as expected ROI
  • An understanding of what dependencies exist and what combinations of technologies may be needed to solve business requirements to support the digital business transformation strategy
  • A prototype strategic technology map to leverage as part of the execution of the digital business transformation strategy

Figure 1 – Sample STM

STM Example


Robert Hetu
Research Director
6 years at Gartner
29 years IT Industry

Bob Hetu is a Research Director with the Gartner Retail Industry Services team. His responsibilities involve tracking the technology markets and trends impacting the broad-based retail merchandising and planning areas. Mr. Hetu is an expert in the areas of brand, vendor and assortment management, merchandise planning, allocation, and replenishment. Read Full Bio

Thoughts on Toolkit Helps Prioritize Technology Investments for Retail

  1. Daisy Nosh says:

    Great Article..!!
    Thanks for sharing this

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