There are more than a few highly disruptive changes taking place in retail, as to this there is no doubt. Cyber Monday exploded. Total Thanksgiving weekend spending declined 11% to $50.9 billion this year, according to the National Retail Federation (NRF). Stores saw about 6 million fewer shoppers than expected. Retailers extended black-Friday from a single day into a month long event. While overall the season looks promising as the NRF said it still expects sales to grow 4.1%, this holiday season consumers are challenging retail paradigms about when, where and how they shop.
Over the course of 2014 my research agenda evolved around the changes required in merchandising to allow multichannel retailers to grow and thrive in the consumerized retail marketplace. For ease of reference I have gathered my 2014 research grouped under headings that help facilitate Gartner client research. In 2015 I will continue to dig deeper into these topics as we look at the digital business revolution.
|2014 Research Recap||DocCode|
|Market Guide for Unified Price, Promotion and Markdown Optimization Applications||262132|
|Multichannel Retail Pricing Strategies That Separate Winners From Losers||255505|
|Magic Quadrant for Merchandise Assortment Management Applications||262557|
|Assortment Management Is Now a Core Merchandising Application for Multichannel Retailers||262085|
|Retail Assortment Rationalization Falls Short; Optimization Delivers Sales and Profits||231837|
|Delivering on Personalization Requires Advanced Merchandise Segmentation and Consistent Communications||263147|
|Survey Analysis: Continuous Loop Merchandise Feedback Programs Require Responses and Rewards for Customers||262080|
|Cool Vendors in Retail, 2014||262084|
|Predicts 2015: Retail Digital Commerce Stays Low, Crowdstorming Leads Innovation, In-Moment Pricing Drives Personalization, and Augmented Reality Rallies||271082|
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Category: merchandising-process pricing-policy retail-analytics retail-trends
Tags: assortment competition consumers customer-analytics customer-centricity digital ecommerce economy merchandising multichannel omni-channel personalization price-transparency pricing retail trends
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