Technology is top of mind for retailers as they continue to evolve toward unified commerce. Gartner and RIS News recently published the results of the 2016 Retail Technology Survey. One of the key findings was just how much technology spending was changing:
In fact 30% of retailers indicate increases of more than 5% in their IT budgets. It spending priorities were also investigated:
Putting aside the required EMV payment investments, the majority of these technologies revolve around understanding customers, building personalization strategies, and more effective customer execution for promotions, campaigns and inventory.
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Category: retail-trends technology-and-emerging-trends
Tags: algorithms competition consumers customer-analytics customer-centricity digital ecommerce multichannel omni-channel personalization retail trends
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