CIOs must become trusted advisors to senior management in the digital business transformation journey. They must guide the business on how to deploy a modernized technology foundation to create new value streams for competitive advantage in a volatile, unpredictable and industry-blurring business environment.
A major challenge to CIOs will be to prioritize and ramp up enabling technology investments for excellence of data management. As digitalized retailers increase their use of advanced analytics fueled by big data, it will be vital to reorganize merchandising and marketing around the needs of the consumer. The ultimate goal will be to provide the necessary foundation for the business to leverage customer data in meaningful ways. Actionable use of customer-related information across the business to enhance the customer experience will be a key differentiator to increase market share.
To assist the CIO in navigating the process, Gartner’s four retail key initiatives work together to build a cohesive view of the future of digital retail.
To learn more about our comprehensive retail agenda Gartner clients can read Retail Industry Research Focuses on Digital Business Transformation.
Read Complimentary Relevant Research
Top Strategic Predictions for 2019 and Beyond: Practicality Exists Within Instability
Technology-based change is happening continuously, and most organizations struggle to see the change in advance. Continuous change can...
View Relevant Webinars
Tags: algorithms amazon analytics assortment collaboration consumers crm customer-analytics customer-centricity digital digital-business digitalization dom ecommerce loyalty merchandising omni-channel payment personalization pos retail trends workforce
Comments or opinions expressed on this blog are those of the individual contributors only, and do not necessarily represent the views of Gartner, Inc. or its management. Readers may copy and redistribute blog postings on other blogs, or otherwise for private, non-commercial or journalistic purposes, with attribution to Gartner. This content may not be used for any other purposes in any other formats or media. The content on this blog is provided on an "as-is" basis. Gartner shall not be liable for any damages whatsoever arising out of the content or use of this blog.