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Retail Industry Research Focuses on Digital Business Transformation

by Robert Hetu  |  June 29, 2016  |  Submit a Comment

CIOs must become trusted advisors to senior management in the digital business transformation journey. They must guide the business on how to deploy a modernized technology foundation to create new value streams for competitive advantage in a volatile, unpredictable and industry-blurring business environment.

A major challenge to CIOs will be to prioritize and ramp up enabling technology investments for excellence of data management. As digitalized retailers increase their use of advanced analytics fueled by big data, it will be vital to reorganize merchandising and marketing around the needs of the consumer. The ultimate goal will be to provide the necessary foundation for the business to leverage customer data in meaningful ways. Actionable use of customer-related information across the business to enhance the customer experience will be a key differentiator to increase market share.

To assist the CIO in navigating the process, Gartner’s four retail key initiatives work together to build a cohesive view of the future of digital retail.

Gartner 2016

Gartner 2016

To learn more about our comprehensive retail agenda Gartner clients can read Retail Industry Research Focuses on Digital Business Transformation.

Category: retail-trends  

Tags: algorithms  amazon  analytics  assortment  collaboration  consumers  crm  customer-analytics  customer-centricity  digital  digital-business  digitalization  dom  ecommerce  loyalty  merchandising  omni-channel  payment  personalization  pos  retail  trends  workforce  

Robert Hetu
Research Director
6 years at Gartner
29 years IT Industry

Bob Hetu is a Research Director with the Gartner Retail Industry Services team. His responsibilities involve tracking the technology markets and trends impacting the broad-based retail merchandising and planning areas. Mr. Hetu is an expert in the areas of brand, vendor and assortment management, merchandise planning, allocation, and replenishment. Read Full Bio




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