Gartner Blog Network

Robert Hetu
Research Director
6 years at Gartner
29 years IT Industry

Bob Hetu is a Research Director with the Gartner Retail Industry Services team. His responsibilities involve tracking the technology markets and trends impacting the broad-based retail merchandising and planning areas. Mr. Hetu is an expert in the areas of brand, vendor and assortment management, merchandise planning, allocation, and replenishment. Read Full Bio

Gen Z Ethos to Revamp the Retail Workplace

by Robert Hetu  |  April 26, 2017

Gen Z, born between 1995 and 2010, is the largest group of upcoming consumers and employees globally. These tech-native individuals will transform consumption and work. Retail CIOs must tap into Z’s ethos to create organizations that are ready to leverage their talent to create market growth. Fellow Gartner analyst Kelsie Marian recently explored Gen Z’s […]

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Retail Pricing Strategies Still Not Optimized

by Robert Hetu  |  April 26, 2017

Product pricing is a critical component of the customer cross-channel experience, but the promise of unified price, promotion and markdown optimization (UPPMO) is elusive. Gartner’s long-held position is that retailers must support consistent cross-channel pricing with situational differentiation. Foundational elements of an effective cross-channel pricing strategy for unified retail commerce include: Consistent base price for […]

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Retailers, When In A Hole – Stop Digging

by Robert Hetu  |  April 17, 2017

The recent spate of store closings will do nothing but hasten the decline of physical retail, while providing only short term profitability gains. Okay, so I know the US is over stored, and some locations just need to close, but there are many things going on here that must be considered. With its 53% share […]

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Retail receives a digital slap in the face: snap out of it!

by Robert Hetu  |  March 27, 2017

It’s time to snap out of band-aid solutions and make the shift to unified retail commerce. The question is as simple as it is complex. Does your company have a digital retailing strategy? Unfortunately the answer often goes something like this “Yes we have ecommerce”. If you think of ecommerce as the digital strategy – […]

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Amazon: Do As They Say, Not As They Do

by Robert Hetu  |  February 21, 2017

There was a constant and pervasive theme at NRF 2017 in NYC this past January. It centered around what to do about the threat of Amazon. Great, finally the market has woken up to the fact that virtually every retailer competes with Amazon. When it comes to responding to Amazon my advice to traditional retailers […]

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2017 CIO Agenda: A Retail Perspective

by Robert Hetu  |  February 15, 2017

Every year, Gartner surveys CIOs and IT executives drawn from the membership of its executive program and other sources to identify key priorities, opportunities and issues. The 2017 Gartner CIO Survey includes responses from 2,598 overall participants. This research examines the specifics of the retail segment of the 2017 CIO survey results from 133 retail […]

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Transforming to Unified Retail Commerce

by Robert Hetu  |  January 23, 2017

Today’s retailers must enable and enhance customer lifestyles. Customers expect flexible and consistent shopping between and across retailer’s channels. To support unified retail commerce, retail CIOs must help unify execution of customer-facing processes to improve customer experience. What is Unified Retail Commerce? Regardless of the number of retail channels, customer expectations of consistent and flexible […]

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Advanced Retail Space Management Technology is a Must Have

by Robert Hetu  |  January 3, 2017

Retail space management is composed of three major elements of macrospace planning, microspace planning and visual merchandising. Space optimization may be an additional element. Macrospace planning is the assignment of selling space for individual departments, categories and services in a physical store. Microspace planning is the assignment of specific products to fixtures and their resulting […]

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The 1980s Called – They Want Their Retail Strategy Back

by Robert Hetu  |  December 30, 2016

Its taking too long. Visiting a regional mall this week reinforced the urgency of required change in the physical retail customer experience. Other than a few aesthetic changes, and some new retail brands, it looked like retail strategy circa December 1989. Anchor stores like Macy’s Sears, Bonton and Boscov’s look old and tired, featuring snagged […]

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By 2020, 50% of everyday essential products will be autoreplenished through IoT

by Robert Hetu  |  December 20, 2016

In recent research titled Predicts 2017: Digital Business Elevates the Customer Experience Well Beyond Current Retail Multichannel Capabilities analyst Mim Burt and I discuss the implications of the Internet of Things (IoT) on replenishment of basic home consumables. By 2020, 50% of everyday essential household consumable products will be autoreplenished from the “connected home” through the […]

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